Digital Marketing

What Is Digital Marketing?

The prior framework includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification. This most recent iteration, though, includes:  

More Integrated Global Marketing:

Inbound and outbound marketing should now be combined. In comparison to cold-calling, consider this "warm-calling." For example, after someone reads a blog article on your site, follow it up with an email sharing more meaningful content.

A Cohesive Marketing Technology Stack:

No one software tool can save the day. Marketing is not about the creative aspect alone anymore. Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day, nor will one CRM tool be the solution to a challenge anymore. Consider your full stack and how it can work together.

The Marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

SEO + SEM + SMO = ROI

Key Components:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Return On Investment (ROI)